STARTING LINE I am thinking a lot about 2024 and which of two professional paths I should take. In the past month, I've read three great books on positioning -- Muting the Microphone by Kate DiLeo and Obviously Awesome and Sales Pitch (both by April Dunford). I've also been considering whether I should reduce the number of services I offer to give prospects greater clarity. As I considered different themes for this week's newsletter, "strategic planning" jumped out at me, given that we're...
8 months ago • 4 min read
STARTING LINE My friend Jim Carrington had a mantra at MBNA America: Try a lot of things and keep what works. Chris Brogan recently suggested how I could improve this newsletter (besides making it shorter): "Curate something VERY cohesive" rather than just compiling disparate stories under a general "questions" theme. So I'm testing a tweak to the format to focus each issue on one benefit of asking more questions. We'll start with CLARITY. Justin Welsh, who has built a successful business...
9 months ago • 5 min read
STARTING LINE My friend Jim Carrington had a mantra at MBNA America: Try a lot of things and keep what works. Chris Brogan recently suggested how I could improve this newsletter (besides making it shorter): "Curate something VERY cohesive" rather than just compiling disparate stories under a general "questions" theme. So I'm testing a tweak to the format to focus each issue on one benefit of asking more questions. We'll start with CLARITY. Justin Welsh, who has built a successful business...
9 months ago • 5 min read
Asking better questions can help you align Sales, Marketing, and Thought Leadership silos to resolve customer pain points. Develop more effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Consider bookmarking the issue so you can come back to the links if you're too busy to read them...
9 months ago • 8 min read
Asking better questions can help you align Sales, Marketing, and Thought Leadership silos to resolve customer pain points. Develop more effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Consider bookmarking the issue so you can come back to the links if you're too busy to read them...
10 months ago • 8 min read
This issue of Frictionless is a seven-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Please consider...
10 months ago • 7 min read
This issue of Frictionless is a seven-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Please consider...
10 months ago • 7 min read
This issue of Frictionless is about 1,600 words -- a six-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you don't have the bandwidth, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Quick...
10 months ago • 6 min read
This issue of Frictionless is about 1,600 words -- a six-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you don't have the bandwidth, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Quick...
11 months ago • 6 min read