profile

Peter Osborne

Frictionless

My twice-monthly Frictionless newsletter and periodic blog posts help readers ask better questions so they can resolve customer pain points. I'm an experienced ghostwriter and award-winning business journalist who supports executives and teams with lots of knowledge but a scarcity of time & resources to answer the questions their customers and prospects have. Between the newsletter and my services, I help them improve their positioning statements and develop stronger case studies, RFP responses, and long-form articles. That enables sales teams move prospects through the sales process more quickly and helps senior executives raise their visibility. My tagline is "Answer Their Questions. Close More Deals." I subscribe to 80+ newsletters and Google Alerts so you don't have to.

Featured Post

ICYMI: Proofreading Tips: A Year-End Gift for My Subscribers

Dear Reader, As we approach the end of 2023, I wanted to say thank you for giving this newsletter a chance. I've seen Open Rates north of 60%, strong Click Rates, and strong growth in subscribers. My gift is a new Resource that I hope you'll find helpful. If you prefer to print out on one sheet (front and back), you can delete or exclude the cover page with my contact information (I'll never know). Here's the link to my new Proofreading Tips tool. Nobody else will see it before 2024. I also...

5 months ago • 1 min read
strategic planning

STARTING LINE I am thinking a lot about 2024 and which of two professional paths I should take. In the past month, I've read three great books on positioning -- Muting the Microphone by Kate DiLeo and Obviously Awesome and Sales Pitch (both by April Dunford). I've also been considering whether I should reduce the number of services I offer to give prospects greater clarity. As I considered different themes for this week's newsletter, "strategic planning" jumped out at me, given that we're...

6 months ago • 4 min read
ask questions to get clarity

STARTING LINE My friend Jim Carrington had a mantra at MBNA America: Try a lot of things and keep what works. Chris Brogan recently suggested how I could improve this newsletter (besides making it shorter): "Curate something VERY cohesive" rather than just compiling disparate stories under a general "questions" theme. So I'm testing a tweak to the format to focus each issue on one benefit of asking more questions. We'll start with CLARITY. Justin Welsh, who has built a successful business...

7 months ago • 5 min read
ask questions to get clarity

STARTING LINE My friend Jim Carrington had a mantra at MBNA America: Try a lot of things and keep what works. Chris Brogan recently suggested how I could improve this newsletter (besides making it shorter): "Curate something VERY cohesive" rather than just compiling disparate stories under a general "questions" theme. So I'm testing a tweak to the format to focus each issue on one benefit of asking more questions. We'll start with CLARITY. Justin Welsh, who has built a successful business...

7 months ago • 5 min read
too many AI prompts

Asking better questions can help you align Sales, Marketing, and Thought Leadership silos to resolve customer pain points. Develop more effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Consider bookmarking the issue so you can come back to the links if you're too busy to read them...

7 months ago • 8 min read
too many AI prompts

Asking better questions can help you align Sales, Marketing, and Thought Leadership silos to resolve customer pain points. Develop more effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Consider bookmarking the issue so you can come back to the links if you're too busy to read them...

8 months ago • 8 min read
differentiate yourse

This issue of Frictionless is a seven-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Please consider...

8 months ago • 7 min read
differentiate yourse

This issue of Frictionless is a seven-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you're too busy to do it yourself, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Please consider...

8 months ago • 7 min read
game changing homerun

This issue of Frictionless is about 1,600 words -- a six-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you don't have the bandwidth, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Quick...

8 months ago • 6 min read
game changing homerun

This issue of Frictionless is about 1,600 words -- a six-minute read designed to help sales executives, marketers, and content creators Unleash the Power of Questions. Identify and resolve customer pain points so you can develop effective sales strategies and write stronger case studies, RFP responses, op-eds, speeches, and website content. And if you don't have the bandwidth, I can help. Original thoughts, plus I subscribe to 80+ newsletters and Google Alerts, so you don’t have to. Quick...

9 months ago • 6 min read
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